National American Miss is proudly built on decades of experience, visionary leadership, and a deep commitment to personal growth through pageantry.​ Founded in 2003 by Steve and Kathleen Mayes, respected leaders and innovators in the pageant industry, National American Miss was created with a clear mission: to provide a positive, organized, and confidence-building pageant experience for girls and women of all ages. From the beginning, Steve and Kathleen believed that pageantry should focus on personal development, professionalism, and meaningful experiences for contestants and their families... principles that continue to define the program today.​